Sandesh is the first-of-its-kind network where a 1000 plus member entrepreneurs’ network will be set up in all the 1000 plus local bodies of Kerala. Sandesh centres will showcase and implement high-impact interventions that can positively influence the society and improve the quality of the lives of the people in the area. Sandesh is conceived as a completely entrepreneur-driven venture, supported by the government of Kerala. Innovative companies can use Sandesh as their platform to reach to the grassroots. Sandesh entrepreneurs will be focussing to bring in innovative solutions against the pressing challenges of the society, specifically in areas such as agriculture, health, water, sanitation, forestation, entrepreneurship development and so on. In Kerala, Sandesh Centres at the grassroots is conceived as a two-member entrepreneur model, where the lead entrepreneur will be a woman. Eventually, Sandesh is expected to become an economic catalyst to bring in multiplier economic impacts in the society.
This project proposes to set up a network of social entrepreneurs to address such issues and work for the development of Kerala by initiating a series of breakthrough solutions.
It is said that the third World War will be fought over water. We are in the dire need to conserve water. It is a fact that our water-rich State is even behind parched Rajasthan in per capita availability of drinking water. Scarcity of water is one thing, contamination and pollution is another problem altogether. So is the big challenge: How do we efficiently preserve and treat our water, we know that we need different and new solutions to these problems.
Kerala buys 80% of its food products from other states. The fruits and vegetables we consume today are ridden with pesticides. We know we have less land holdings, and are struggling to meet the food demand of the population. It’s time we turned to hi-tech farming solutions and not depend on the pesticide poisoned fruits and vegetables bought in from other places. Technology, precision-farming, smart farming and so on can help us start the next-generation agriculture revolution.
Urbanisation and population density has led to the depletion of forest lands in Kerala. This has affected our ecosystem endangering the flora and fauna of the State. Are we turning a blind eye to the fact that climate change and water crisis are all caused by such human activities? Shouldn’t we turn to solutions that can reforest and rehabilitate the flora and fauna and hence our society?
Today, 23% of Kerala’s population is diabetic. Every day 3000 people are diagnosed with diabetes. Fifty thousand Keralites are diagnosed with cancer each year. More than 10% of India’s total drug sales is in Kerala. We have come to a point where we have to seriously think about preventing illnesses than treating them.
Kerala is still dependent on water to generate electricity. We have not ventured into other energy options such as wind, biomass, solar and so on. Kerala needs to seriously move into such alternatives.
The changing lifestyle has led us to consume junk and fast food without thinking about its adverse effects on health. Cooking and eating healthy food, cultivating without pesticides and so on are not even on our minds. We are playing victims of modern-day lifestyles and not attempting to solve anything.
We need to make our society safer. We call this the era of technology with technology at our finger tips. Lot to do in terms of ensuring safety and security of our dear ones and our belongings. The technology that we use now is only the tip of the iceberg. We have miles to cover in this area.
Sandesh centres will offer timely, high-impact solutions to address the challenges today’s world is faced with. Sandesh works on environment-friendy, sustainable innovations and technology.
Sandesh is a project approved by the Kerala State Women’s Development Corporation to encourage women entrepreneurs in the State.Therefore, it is WDC’s is also offering loan schemes for entrepreneurs, offering handholding and promotional support.WDC will also be helping the network to connect with other Govt of Kerala and Govt of India institutions.WDC will also monitor the implementation of the programme.IL&FS the largest skill development company of the Country is the partner for providing skill development programmes to entrepreneurs.IL&FS will also run its approved placement-linked skill development programmes through the centres. Alterneit is a Trivandrum-based social enterprise that is promoting the Sandesh concept.Alterneit is responsible for bringing in innovative solutions through the Sandesh network.Apart from the above agencies, discussions have been initiated with many national, international agencies to bring them into the Sandesh network.